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Living billboards signs of economic times in north part of valley Sign spinner Matthew Barnabi waves to passing card as he holds a sign advertising a nearby Pardee Homes development, at the intersection of Ann Road and Camino Eldorado in North Las Vegas on Saturday, Nov. 30, 2013. (Chase Stevens/View)

She's also a big believer in the three or four spinners her company dispatches in and around Providence on Saturdays.

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The housing market rebound in Centennial Hills has been a near complete sensory experience: The sound of hammers, the Prada Handbags India

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Easley, one of a few dozen sign spinners recently reassigned to advertise new home construction on area street corners, has manned the corner of Shaumber Road and West Dorrell Lane on three recent three weekends, including a soggy Saturday late last month.

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when they get here so they can read it."

Nov. 23 was the kind of day that kept panhandlers off the streets, but Easley shivering alongside a red, arrow shaped Beazer Homes sign under a yellow umbrella seemed in high spirits.

Too much, she said, and home buyers can't see what the company is selling. Too little, and they might not care.

Living billboards signs of economic times in north part of valley Sign spinner Maaret Easley, 46, mans a busy street corner at Centennial Hills' Knickerbocker Prada Cahier Astrology Bag

Park on a rainy Nov. 23, 2013. Easley, pictured at the corner of Shaumber Road and West Dorrell Lane, works for Impact Sign and Graphics, one of several contractors who have recently re deployed "living billboards" to advertise new home construction in the area. (James DeHaven, View)

Living billboards signs of economic times in north part of valley

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The 46 year old North Las Vegas resident, who became a casualty of recession era downsizing almost a year ago, said she'd seen worse days on the job.

sight of earth movers and, for Maaret Easley, the smell of car exhaust.

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Desiree Van Leer, a marketing coordinator with Ryland Homes, couldn't agree more.

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If the true test of a good spinner is sticking power whether or not they're remembered once they leave the rearview mirror then Providence area resident Andrea Buckman has spotted a few who deserve a raise in recent weeks.

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She was joined by 19 year old College of Southern Nevada student Tyler Robinson, who huddled across Shaumber Road with a giant KB Homes sign he occasionally hefted as an umbrella.

"I'd rather be hot than cold, but it's really not bad," Easley said. "I used to work in data entry, and I'm still seeking a full time job, so I guess you could say my favorite part of this job is just having the extra cash."

The trick, from a sales perspective, is finding spinners with just the right amount of spin.

Van Leer said the spinners, known in the industry as "living billboards" or "human directionals," still count as developers' first and possibly best chance to grab a home buyer's attention.

Living billboards signs of economic times in north part of valley Sign spinner Maaret Easley, 46, mans a busy street corner at Centennial Hills' Knickerbocker Park on a rainy Nov. 23, 2013. Easley, pictured at the corner of Shaumber Road and West Dorrell Lane, works for Impact Sign and Graphics, one of several Prada Wallet Women Price contractors who have recently re deployed "living billboards" to advertise new home construction in the area. (James DeHaven, View)

This was not one of those days.

Van Leer represents one of the largest of nearly a dozen builders banging away at blocks of un stuccoed homes in the northwest.

23, 2013. Easley, pictured at the corner of Shaumber Road and West Dorrell Lane, works for Impact Sign and Graphics, one of several contractors who have recently re deployed "living billboards" to advertise new home construction in the area. (James DeHaven, View)

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"I guess they got the day off," said Robinson, a three year veteran spinner who normally brings a little showmanship to the job. "I'm not the best with tricks and spins, but I'd be a lot more active with the sign if it weren't raining.

Buckman said she's never seen seen spinners on her way to work in North Las Vegas but can't miss them once she crosses Decatur Boulevard into Centennial Hills.

"(Sign spinning) attracts a lot of attention," she said. "It sounds cheesy, but it works. People notice them, and they're just a great reminder that we, as a company, are here."

Most Saturdays, Robinson would expect to spot another pair of spinners hired by rival area home builders camped out across the street.

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"I see them over on the corner of Oso Blanca (Road) and Durango (Drive) every weekend," Buckman said. "I don't even know what their signs say, to be honest with you, but my 5 year old daughter asks about them all the time, about how much they get paid and how much they train.

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