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Local newspapers stop crime

In metro Prada Sunglasses White Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would be named and that there may be retribution from the Prada Cahier Bag Beige

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would contact Greater Vancouver Crime Stoppers first.

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criminal or his/her supporters.To tackle this issue, aPublic Agendacampaign aimed at local residents was launched to get the community to participate in the Greater Vancouver Crime Stoppers initiative. The creative concept centeredon anonymously reporting crimes or suspicious behaviour.The PlanWith a goal of reaching the Greater Vancouver region, a media plan was created using local media including newspaper and outdoor to Prada Sunglasses For Sale

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kickoff the program. These mediums were also chosen as the message was going to be delivered through the copy and reinforced via the image.The end result was a robust campaign that quickly and effectively communicated the social issues as well as addressed the main fear of the target audience remaining anonymous.The ResultsHigh levels of exposure to ads in both press and outdoor led to improvements in the audiences beliefthat Crime Stoppers made it easy to anonymously report criminals.Specifically, in terms of the newspaper contribution, it was found that high levels of exposure to the newspaper ads improved the percentage who Prada Sunglasses Black

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