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Local pizza icon's passing conjures warm memories
Somehow, the Adamos succeeded famously in finding the right balance between the restaurant's chief constituencies the giggly, loud jukebox teen crowd and families with small children. Almost magically, the two normally disparate groups lived as one under the Adamo's roof, children coloring while munching on the large family special while bobby soxers and lettermen dropped coins and rocked to yet another No. 1 Beatles release or Pat Boone's quirky and addictive "Tie Me Kangaroo Down Sport."
"I loved seeing all those young people come in. Pizza, spaghetti, whatever it was if it was something new, my wife would bring out samples for everyone to try," Bruno Adamo said by phone from his Florida home. "Lasagna, too, we sold a lot of lasagna."
"Josephine began experimenting with spaghetti, making the sauce on an apartment sized stove," Marlene Baldwin, the elder Adamos' granddaughter, said this week. Like the rings, their spaghetti scored well. It also inspired their next experiment you guessed it a new kind of Italian "pie" few in these parts had seen.
The sudden demand for their pizza prompted the forward thinking Adamos to buy a big garage across Milford Road, with enough space for commercial dough mixers, ovens and frozen storage, Baldwin said.
Not long after World War II, though, something new appeared on the landscape, just a little ways past Eat Here and Get Gas (actually, the store/gas station was Roy's Variety, but it was recognized near and far for its iconic rooftop sign). Right about where south Merrimack, Amherst and Hollis come together, a young man named Silvio Adamo had resurrected an old ice Prada Sling Bag For Ladies cream stand, and come 1953 he was selling cones and cups to anyone he could lure off the narrow, signal less, two lane Milford Road rarely referred to as Route 101A.
As she and Battista had done several years before, Josephine once again turned to family. Bruno and Olga Adamo, with 3 year old Peter in tow, rolled up their sleeves and went to work almost as soon as they arrived from Plymouth.
Labor Day weekend stands out in Bruno Adamo's mind the one they sold upward of 1,500 pies.
During one early '60s expansion, Adamo erected the oft recalled crown topped sign, a symbol of his moniker "King of Pizza." It wasn't a stretch, said Nashua native Laurie Blais. "My father would take orders from neighbors and go 'all the way out to Adamo's' for 10, maybe 15 pizzas." Like their Lowell area contemporaries, Tony Ann's Pizza, Adamo's put up take home packages of frozen pies, Blais recalled. "They didn't last long," she said with a laugh.
On a frigid January night in 1957, Battista Adamo's life came Prada Sling Bag Price
Soon, the Cordage Company was a distant memory for the elder Adamos. Battista made the ice cream; Josephine served it. When customers started asking what else they served, they got the hint. They tried onion rings. The rings were a hit, but their public wanted more. The couple, tightly connected to their Italian heritage, knew what to do.
Perhaps purchased by someone more curious than hungry, the new pie in town nevertheless caught on. "Word spread about the 'new' kind of pie at Adamo's, and pizza became a hit," Baldwin wrote.
Anyone who stopped at Adamo's once or twice, or made it a regular date night destination, won't be surprised to learn that Bruno, Ogie and the family averaged more than 1,000 pizzas on a given weekend. One Prada Sunglasses For Sale
to a sudden and tragic end in front of his fast growing business. As he crossed Milford Road for home, a truck, apparently sliding on ice, suddenly appeared around the curve. Battista had nowhere to go; he died at the scene.
Eat Here and Get Gas, you pretty much had Milford Road to yourself until you started seeing the big, old homes of East Milford.
Just laid off from their jobs at the old Cordage Company in Plymouth, Battista and Josephine Adamo, Silvio's parents, wondered if their son needed some help running his ice cream stand. Sure, Silvio might have said, c'mon up. It was a perfect fit. Assured that his shop was in good hands, Silvio moved on, becoming a farm equipment dealer.
The roadside landmark, which stood about where Joey's Diner is today, disappeared sometime in the mid 70s, when Bruno and Ogie sold the property and began a well deserved retirement in Florida. But they left behind more than a few pleasant memories that live still today in the hearts of the many beneficiaries of their hard work, creativity and culinary expertise.
The story of the Adamo family, which over three generations wove itself into greater Nashua's culinary and social culture a pizza and Top 40 pop song at a time, came rushing back this week with unfortunate news that one of its icons, Olga Ann Adamo, had passed in Florida. "Ogie," as family called her, was for more than 20 years the smiling face behind the U shaped counter, at the walk up window and, later, taking your order at your booth.
There is no connection, by the way, to the Adamo's Pizza on Lowell Road in Hudson.
In the introduction to a family recipe cookbook she published several years ago, Baldwin recalls the days her grandparents unveiled their first pizza pies. "(Many) townspeople had never heard of pizza," she wrote. "(Their) first week selling pizza, (they) sold just one."
Of his accomplishments, the genial, accommodating man of 90 is perhaps proudest of his role as a sort of pizza revolutionary in these parts. "We had to educate everybody. We educated all the French in Nashua about our Italian dishes," he said with a laugh. "There were a few (pizza makers) around back then, but not many."
Peter Adamo essentially grew up in the restaurant. "I started working at 10, washing dishes," he said. "Later, I was lucky enough to graduate to making the pizzas. I've got to say, growing up there was a lot of fun. I made so many friends. A lot of them worked there, too; my father liked to hire teenagers, they worked hard for him," said Adamo, who graduated in 1971 from then Milford Area Senior High and lives near his father in Florida.
Four or so years later, Silvio, who was doing pretty well dishing frosty treats, got a call from back home that would not only steer him toward a new career, but lead to one of the luckiest breaks thousands of Nashua area baby boomers collectively got without even realizing it.
Unless you were looking for trees or big farms, there wasn't much way out there in the sticks. Indeed, as any old time local can tell you, once you passed Prada Bags Sale Uk
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