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"It really hit home to me then just what a huge problem this was.
In a bid to achieve this, four dedicated litter wardens have been employed to patrol the city centre issuing fixed penalty notices to environmental criminals.
Litter enforcers out to clean up Leeds streets
"We emptied the entire lot onto Briggate they'd picked up five tonnes of rubbish.
He said the council has tried the friendly approach but says now it is time to get tough.
"Our team was asked to keep all the litter they collected during a 24 hour period in Leeds.
People spotted dropping chewing gum, empty food packets, cigarette butts and other items of rubbish, will be fined 75 on the spot.
Coun Dobson said: "We have tried educating individuals.
Coun Dobson said: "It isn't a cash cow for the council. It's about improving the environment. It's public driven."
Mindless litter yobs are to be fined without exception if caught using leeds as a private dumping ground. The zero tolerance approach is part of a six month pilot scheme. Municipal reporter Sophie Hazan reports.
"It is a chain reaction."
He added: "The likelihood is that Leeds City Council will tender for a longer term contract.
It is this kind of evidence that led officers to look for a new approach to tackling litter louting.
Asked who Prada Gray Bag paid the 3gs wages, Mr Buttivant said: "For every ticket correctly issued we charge [Leeds City Council] one per cent."
CLEARING UP the streets of Leeds costs 8m a year a bill the city council is keen to reduce.
Dobson, executive member for environmental services, said no one has an excuse to simply throw litter on the floor.
But the Yorkshire Evening Post was assured that the roving 3gs wardens will be paid a salary and not be driven by targets, incentives or commission.
He added: "We have council staff working very hard but the fact remains that it's a big city and we don't always have the capacity, so this company is supplementing our staff."
Dog fouling is the biggest growing threat.
That arrived in the shape of 3gs boss Paul Buttivant who proposed his staff could supplement the work of the council.
"There are 450 rubbish bins dotted around the city centre people have to start using them."
and worked out approximately how many fixed penalty notices would be issued during the six months, but declined to reveal the figure.
But with 450 bins in the city centre, Coun Mark Prada Leather Bag
"We've even tried shocking them. I was involved in an exercise last year that demonstrated just how bad the situation was in the city centre.
Mr Buttivant said: "I set 3gs up because I felt there was an opportunity to make a difference. It's about encouraging people to do the right thing.
Each day five tonnes of litter is cleared from the city centre's streets, pavements, verges and flower beds.
Litter related complaints received at Leeds City Council have more than doubled in 12 months from 1,115 in 2011 to 2,800 in 2012.
He said 3gs had assessed the city Prada Pink Bag
Leeds residents have not only been groaning about the mess general litter creates.
The number of public complaints about dog fouling has increased almost eight fold from 115 in 2011 to 827 in 2012.
From Monday the small crack team who work for company 3gs Prada Handbags On Sale
"If it works out, the likelihood is that they'll tender it or employ us on a longer term basis."
will be cleaning up the city of litter louts as part of a six month trial.
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